Friday, 2 January 2015

Nordstrom Dental video

Dr. Nordstrom contacted me mid-October to assist him in making a promotional video for his brand new clinic in Rimbey, Alberta. Having viewed a video I had made for the ALS Ice Bucket Challenge (see it here), he thought I would be a good person to make a video for him. He has built a beautiful new clinic with a lot of charming country motif elements. As appealing as the building is, I thought that we should focus on the people who will be visiting this facility. For the video, we enlisted the help of his family and staff to create a glimpse of how a new patient would experience the clinic: the play area for kids, the comfortable chairs by a fireplace in the waiting area, and the pristine oral care rooms - all clad in reclaimed barn wood and exposed wooden beams - really come to life with our actors in the foreground.

A few weeks after first contacting me, Dr. Nordstrom flew me out to Alberta for a video shoot that ended up taking just under three hours. The shoot went very smoothly and was a lot of fun! Within a few weeks I had a rough cut of the video ready to be viewed using a private YouTube channel. Together, we decided on music, a final voice-over script, a voice-over artist, and discussed editing choices. We had a lot of great voice-over artists to choose from using Voices.com About two months after the video shoot, the final video was ready to be launched!

Here is the final video:
 
Visit Nordstrom Dental online at: www.rimbeydental.com



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