Friday, 26 September 2014

Azara Effect Productions is Turning Two!




Another September rolls around, and we find our little company is now another year older. Like any fun ride, it was a bit bumpy at times, but we survived and year three is already looking exciting!
We started the year off with a launch of our first music video for the fantastic Matt Patershuk. The video for "Gold" even had an official launch party all the way up in Grande Prairie! I was in attendance, sort of, to introduce the video and mingle afterword: a mannequin, dressed up with a tablet duct-taped to the face was constructed, and I was live streamed from my house in Victoria. The future! We are excited for Matt as his album "Outside the Lights of Town" has been nominated for Country Album of the Year at the Western Canadian Music Awards, to be held at the Breakout West Festival in Winnipeg.
Shortly after the video launch, we wrapped up a series of videos for the Canola Council of Canada including "Blackleg Disease, Canola and Bees and Disease Scouting". We are especially proud of how the Blackleg video finalized, given the challenges of the material that needed to be depicted – why do fungus lifecycles have to be so complicated?!
Next up was a fun video for the live painting competition, Paint Blank. 20 minutes is not a lot of time to paint a picture, but it was a fun event to film as the contestants are throwing paint - and caution - to the wind.
Somewhere along the way, I also squeezed in a new demo reel and gave the logo a bit of a spruce up.
The latest animation project I undertook was a short informational video for VidTime Online, a Victoria startup company.
Throughout all of this, I was also working with the wonderful fellas at Pulp Studios in Edmonton on several exciting projects.

A big thank you to all those who have helped Azara Effect Productions. I am reminded of the saying that "it takes a village to raise a child" well, I also think it can be said that it takes a village to raise a startup company.